Think the website footer is just a place for copyright dates and dusty links? Think again. For B2B websites focused on results, the footer area – including that crucial space right above the very bottom links – is critical final touchpoint. It’s your safety net for navigation, catching users who scrolled past the main menu, and your final opportunity to build trust with essential info. Most importantly, it’s a powerhouse for Calls to Action (CTAs). Whether it’s prompting a demo request, encouraging a signup, or providing direct contact info, a well-designed footer area can be the difference between a visitor leaving or taking that crucial next step towards becoming a lead or customer. Don’t waste this space – make it work for your bottom line.
Website Footer Design Inspiration
Here are five B2B sites that have amazing-looking and functional footer designs.
1. Figma
Figma utilizes the bottom of its page brilliantly, starting with a clear, high-contrast pre-footer section screaming “Try Figma for free.” This dedicated block features a prominent “Sign up free” CTA button alongside options to “Contact sales” or “Watch video,” directly addressing users at different stages of the buying cycle. Immediately below this action-oriented section sits the comprehensive navigational footer. With multiple columns and clear headings (“Use Cases,” “Explore,” etc.), it acts as an effective sitemap for this feature-rich platform. This powerful one-two punch ensures that users ready to convert have an unmissable CTA, while those needing more information can easily navigate deeper, maximizing the chances of engagement and conversion.
2. Blue Roof 360
Blue Roof 360 demonstrates the power of minimalist clarity in a B2B footer. Eschewing multiple columns, it presents essential information cleanly: logo, tagline, core navigation links, contact details (address and phone), and legal necessities. For a B2B service provider, providing direct contact information so clearly acts as a vital passive CTA. The clean design, ample white space, and professional look reinforce the brand’s identity (“Innovate. Integrate. Inspire.”) and build trust through transparency. It’s a prime example of how a footer can be concise yet highly effective, providing exactly what a potential lead needs to take the next step.
3. Hometown America
Hometown America puts its primary business goal front-and-center with a dedicated pre-footer section titled “Find Your New Hometown.” This area features a large, impossible-to-miss search bar (“Enter City & State or Community Name”) – a powerful Call to Action driving users directly toward inventory. Including quick links to popular states below the search further reduces friction. This lead-generation focused section transitions smoothly into the final footer area below, which provides audience-segmented navigation (“Residents,” “Our Communities”), contact details, and crucial trust signals like the Equal Housing Opportunity logo. This strategic combination makes finding a home incredibly easy, directly supporting business objectives.
4. UXPin
UXPin leverages the pre-footer area for a strong conversion push combined with social proof. A clear headline invites users to “Design and prototype with UXPin,” followed by dual CTAs – “Try UXPin for free” and “Request a demo” – catering to different user intents. Crucially, this section includes logos of prominent clients like PayPal and HBO, providing powerful validation right before the final footer details. Below this, the traditional footer offers comprehensive navigation and reinforces credibility further with technically relevant trust badges (SOC 2, GDPR). This layered approach effectively drives action with clear CTAs and social proof, then builds confidence with detailed navigation and security validation.
5. Grammarly
Grammarly uses an extensive pre-footer area for multiple strategic goals before the final navigational links. It starts with a lead generation CTA (“Get Notified When We Launch New Features”) including an email signup. Directly adjacent, it proactively builds trust around AI and security with dedicated graphics and links. Below this, but still above the final links, are prominent app store badges and download links (“Get Grammarly”) – strong, direct conversion CTAs. This multi-part section works hard to capture emails, address potential user concerns about AI/security, and drive immediate product adoption. Only after all this does the final footer provide comprehensive site navigation and legal links, ensuring key business goals are addressed first.
