What can you and your marketing team do to increase the value of your digital efforts? There are certainly short and long-term goals to consider, but if you are looking for actions that can get your marketing team, and your brand’s Digital Value moving in a positive direction now – we have some ideas that we’ve seen work across industries and teams to impact Digital Growth. Chose one, two or all ten items as a focus – we’ll walk you through why each is important and how to begin.
Building a successful digital marketing strategy is still new to many of the marketing teams I talk to and that’s not a bad thing – in fact it’s exciting, as the opportunities and upside are yet to be discovered. The main things we try to address to move towards setting and executing the right strategy are setting the right KPIs and then taking actions that will affect them, build habits along the way, and measure and report to uphold accountability and keep moving in a positive direction.
