Seven Examples of Purple Websites
We’ve rounded up some of the best uses of purple across the web—websites that don’t just use purple, they own it. These sites bring the energy, sophistication, and magic of purple to life in ways that inspire and delight.
Here are our picks for this year’s “Prince Award” (in no particular order)—websites that wear purple like royalty.
1. Spendesk
Spendesk uses a sophisticated gradient that leans heavily into purple, giving the whole site a polished, modern aesthetic. Purple appears in cards, highlights, icons, and even wardrobe choices, creating a holistic feel. This is branding done right—where visual choices reinforce the brand’s value props without overwhelming the experience.
2. IMO Health
You might not expect to see purple take center stage on a healthcare website, but IMO Health—a healthtech company—breaks the mold in the best way. Their modern, clean design features a bold use of purple and green that extends far beyond backgrounds and headers. Custom illustrations, data visualizations, and infographics throughout the site use these colors to reinforce the brand’s innovative and tech-forward identity. It’s a refreshing take on healthcare design: smart, approachable, and unmistakably modern.
3. Alixia
Alixia delivers a futuristic experience with shades of purple that feel almost otherworldly. From animated blobs to microscope imagery, everything pulses with a sort of galactic energy. Headlines in different shades of violet guide your attention, while purple overlays in the team section maintain a cohesive and cool tone—even when discussing serious topics like tumors. It’s scientific communication, elevated.
4. Wiza
The way Wiza uses purple borders on magical. From nearly-pink tones to deep purples that are almost black, the site’s palette is both vibrant and deep. The inclusion of a magic wand graphic adds a whimsical touch, while purple-heavy product screenshots ensure brand consistency across the web and app experience. This level of integration between product and site is rare—and really effective.
5. Auth0
While Auth0 takes a more restrained approach, the use of purple in their color palette adds richness and depth to an otherwise technical interface. Hover effects in the footer subtly shift elements to purple, while geometric lines and accents support a futuristic, high-trust visual language. This is how you use purple to feel smart, sleek, and secure.
6. Nesh
Nesh goes full immersion with a dark purple background and layered lighting effects that feel like walking into a high-tech dream. Their CTAs are backlit, and illustrations glow softly for a sci-fi feel. It’s less a site and more an experience—a purple room you want to explore. Ideal for tech-forward brands looking to create an unforgettable first impression.
7. GitHub
GitHub manages to combine high-tech functionality with a touch of childlike wonder. Their dark mode interface embraces deep purples that contrast with playful, imaginative illustrations. It’s a reminder that purple isn’t just for elegance or mystique—it can also be creative, accessible, and fun. The balance they strike makes this a standout.
