Site speed and user flow aren’t optional extras; they’re the difference between a conversion and a “ya basic” moment. Fortunately, Elementor’s latest features offer powerful ways to optimize your B2B site with low effort. Let’s go through some of the most useful Elementor features below.
1. Containers: Flexbox Efficiency
Outdated nested columns add unnecessary complexity to your layouts. Elementor’s “Flexbox Container” system streamlines this, replacing bloated divs with a flexible, efficient structure that accelerates load times. Nest your elements like a Russian doll, without seizing the means of CPU production.
Flexbox Location:
Elementor > Settings > Features > Flexbox Container
Set option to Active
2. Images: Lazy Loading and Optimization
Elementor’s “Optimized Image Loading” is a must if you’re not already using lazy loading. This feature prioritizes images in the user’s viewport, downloading others only as they scroll – significantly reducing initial load times. Above-the-fold content takes precedence, while below-the-fold images load asynchronously.
Image Loading Location:
Elementor > Settings > Performance > Optimized Image Loading
Set option to Enable
For large background images, enable “Lazy Load Background Images” to defer their loading until they’re visible, further boosting performance.
Lazy Load Location:
Elementor > Settings > Performance > Lazy Load Background Images
Set option to Enable
3. Widgets & Global Settings: Streamlined Design
A cluttered site slows down performance and frustrates users. Elementor’s “Site Settings” allow you to define global typography, colors, and effects once, bam! no more repetitive CSS. Mise en Place.
Reusable Elementor templates for headers, footers, or sections ensure consistency and efficiency.
What about the 47 Elementor widgets you never use? Disable unused widgets to minimize resource demands and keep pages small.
Widget Location:
Elementor > Element Manager
Toggle off unused widgets
4. Caching & Minification: Performance Boosters
Caching plugins like WP Rocket store your site’s data, reducing load times for repeat visitors. Combine this with minification (compressing CSS and JS files) and Elementor’s new “Element Caching” feature, which caches individual elements to avoid redundant rendering. The result? A faster site and more smiles from your boss.
Caching Location:
Elementor > Settings > Performance > Element Caching
Set option to Enable
For quick wins, install a caching plugin and enable minification to see immediate improvements.
5. Optimized Markup & CSS Print Method: Lightweight Code
Elementor’s “Optimized Markup” feature removes excess HTML, delivering a page that loads faster. Pair it with the “CSS Print Method” setting – choose “Internal Embedding” or “Single File” based on your needs – to reduce render-blocking styles and enhance efficiency.
Markup Location:
Elementor > Settings > Performance > Optimized Markup
Set option to Active
CSS Print Method Location:
Elementor > Settings > Advanced > CSS Print Method
Choose Internal Embedding or Single File
6. Google Fonts: Local Loading
If your site uses Google Fonts, external server calls can slow things down. Elementor’s “Load Google Fonts Locally” option stores fonts on your server, minimizing third-party delays and improving compliance with privacy standards. Activate it for faster typography without sacrificing style.
Google Fonts Location:
Elementor > Settings > Performance > Load Google Fonts Locally
Set option to Enable
7. Nested Elements: Advanced Design, Simplified
Elementor’s “Nested Elements” feature, new in 2025, lets you stack widgets within widgets – like tabs inside accordions or carousels in Elementor containers. This keeps your design sophisticated yet efficient, reducing DOM clutter and speeding up rendering.
Nested Elements Location:
Elementor > Settings > Features > Nested Elements
Set option to Active
8. User Flow: Clear Navigation
Speed matters, but so does usability. If visitors can’t find your “Contact Us” button, they’ll leave frustrated. Use Elementor’s heading widgets, spacing tools, and Nested Elements to build a clear content hierarchy. Ensure mobile responsiveness – many users browse on phones during Zoom calls – and add anchor links or a sticky nav for effortless navigation.
UX Tip: Test on mobile, implement a sticky menu, and optimize spacing for a smooth experience.
9. Test, Tweak, Repeat: Continuous Improvement
Before going live, assess your site with tools like PageSpeed Insights or GTmetrix to measure performance gains. Gather feedback from real users like colleagues, clients, or testers to ensure the flow feels intuitive and fast. Regularly update your plugins to leverage the latest enhancements and security patches.
Next Step: Run a speed test, collect user input, and keep Elementor current for ongoing benefits.
10. Wrap It Up: Speed + Flow = B2B Success
Elementor’s latest features Element Caching, Optimized Markup, Nested Elements, local Google Fonts, and more can transform your B2B site from a Ford to a Ferrari. Faster load times reduce bounce rates and enhance SEO, while intuitive user flow directs visitors to critical pages like pricing or contact forms. The payoff? More leads and happier stakeholders.
