Who We Are
PPC, or pay-per-click marketing, refers to paying for ads that from platforms who charge by the click. Most digital marketers think of Google Ads first and foremost but PPC also includes other providers such as MSN and LinkedIn. PPC marketing can help your brand appear for the most relevant keyword searches and show for your targeted audience(s). It also allows you the flexibility to increase and decrease spend and make updates and changes that go into effect immediately.
Understanding the ins and outs of Google Ads and other PPC platforms is the most important thing your Charlotte PPC agency can offer. From campaign settings to bidding options, to making data-based decisions, you’ll want a team of professionals in your corner to guide your PPC strategy and maximize your return on advertising spend.
We often hear from marketing teams who are running PPC ads, but are unhappy with the results and wondering if the channel just doesn’t work for them or if (and how) to improve their outcomes. As partners to marketing leaders and their teams, we not only help by auditing and updating all aspects of your accounts, we coach and guide your team through decision-making, data, and recommendations.
Don’t let the challenges of starting, auditing or overhauling your PPC campaigns overwhelm you. Contact us for a personal consultation to find out more about how we can help make more of your PPC accounts.
An Award Winning Charlotte Agency
Clients We Work With
We Can Help Your Brand at Any Location
Our Web Design Process
Learn
Brand Discovery + Digital Strategy
We’ll educate ourselves on every little detail about your industry, organization, and business goals.
Strategize
Personas + Sitemaps + Wireframes
With the end goals in mind, we create a strategic blueprint that defines the strategic approach.
Create
WordPress Design & Development
We collaborate closely with your team to design and develop an award-winning website.
Grow
Consulting + Tech Support + Optimization
Your Digital Growth® journey is just beginning. Let’s build marketing strategies that work!
Ready to Get Started?
We've built our process and developed expertise around the singular focus of helping brands grow. Reach out to find out more, and help us learn about you and your goals.
Frequently Asked Questions
Will Solid Digital do an audit of our current PPC campaigns?
Absolutely! In fact, conducting a PPC audit is one of the first steps of our learn and discover phase for new PPC clients. We feel it’s important to learn what is and isn’t working in your current PPC accounts and use that data to create a strategy to move forward and improve results.
How much do you charge for ongoing PPC services?
Our PPC management solution is $3000 per month (plus media spend). This includes a dedicated team of an account manager, PCC strategist and PPC specialist. In addition to ongoing account updates, we provide monthly and quarterly meetings, reporting and recommendations.
How do you measure ROI for paid marketing campaigns?
In most paid marketing campaigns, we want to identify ROAS (return on advertising spend). We can do this by looking at metrics such as cost/conversion. We also compare each paid campaign not only to one another but to your results from other marketing channels to ensure you are spending your budget wisely and meeting your goals and KPIs.
Will I be able to rank above my competitors by using PPC ads?
Your Google Ads search ranking is based on an auction so every new search takes into account every advertiser bidding on that particular search query. Ranking higher than other advertisers is dependent on not just your bid amount, but your quality scores within your Google Ads account, so it’s possible to rank above competitors for some searches and below them for others. That said, by monitoring performance and setting goals, we can help determine when and where ranking is most important to meet your goals.
