An AI Overview is a feature within Google Search that leverages artificial intelligence to generate a brief, high-level summary of a topic using information that may pull from multiple web sources.
Positioned at the top of search engine results pages (SERPs), this feature aims to provide users with quick, relevant answers without requiring them to click through. AI Overview can highlight key points, trends, and authoritative insights on a given subject by analyzing and synthesizing data from across the web.
For web users, this AI-powered summary helps streamline information retrieval, making search results more efficient and accessible, though inaccurate and sometimes biased information appears. However, for digital marketers, who are trying to drive traffic to their brand website, AI overviews present a challenge as they keep users on the search page rather than looking through search results and visiting a website, where they might engage or convert.
