The California Consumer Privacy Act (CCPA) is a privacy law that grants California residents enhanced rights over their personal information held by businesses. Enacted in 2018 and effective from January 1, 2020, the CCPA mandates that businesses disclose the types of personal data they collect, the purposes for which it is used, and with whom it is shared.
This law applies to companies that conduct business in California and meet specific criteria related to revenue, data processing volume, or data sales. The CCPA empowers consumers to request access to their data, delete it, and opt out of its sale, thereby providing greater transparency and control.
As a business it’s important to understand if your organization must comply with CCPA and take the appropriate steps to do so in order to avoid possible legal action. Failure to comply could result in a lawsuit and/or fines.