A contextual link is a hyperlink embedded within the text of a webpage, specifically using a keyword or phrase that is relevant to the content, which directs users to another page on the same website.
From an SEO perspective, search engines view these links as significant indicators of content relevance and authority, thereby influencing the ranking of the linked page in search results. The presence of multiple contextual links pointing to a particular page signals to search engines that the page is highly valued, potentially boosting its visibility and importance in search engine rankings. Effective use of contextual links can improve website navigation and user engagement while strengthening overall SEO strategy, helping to drive more organic traffic to key pages on the website.