Deindexing is the process of removing a web page from search engine result pages (SERPs), preventing it from being displayed in organic search results. While most pages are typically indexed to drive impressions, clicks, and visitors, there are strategic reasons for deindexing certain pages. For example, landing pages created for targeted ad campaigns, internal support pages, or pages with duplicate content might not provide value in organic search results and could confuse users or search engines. By deindexing such pages, businesses can maintain a more relevant and streamlined online presence, ensuring that only the most important and useful content is visible in SERPs. This practice helps improve overall site quality and focus on the visibility of key content that aligns with search intent.
