A display ad is a visual advertisement, typically in the form of an image or video, that appears on third-party websites. These ads are designed to capture the attention of users as they browse online, often aiming to promote brand awareness, drive traffic to a specific site, or encourage a particular action, such as making a purchase.
Display ads are usually targeted based on user demographics, interests, or online behaviors. By leveraging display ads, advertisers can reach a broader audience (or re-target a specific audience) and create visually engaging campaigns that enhance their digital marketing efforts. Along with search marketing, this form of advertising is an essential component of many comprehensive marketing strategies, offering measurable results through impressions, clicks, and conversions.