Employee Generated Content (EGC) is content created by an organization’s employees to showcase the company’s brand, values, products, or services. This content can take various forms, including blogs, podcasts, videos, and even images, offering an authentic and relatable perspective that resonates with audiences more effectively than traditional corporate messaging.
By leveraging the voices of employees, EGC enhances credibility and fosters trust, making it a powerful tool for both content marketing and employer branding. Additionally, publishing employee-created content contributes to a website’s SEO efforts, driving organic traffic and improving user engagement. Beyond its external benefits, EGC also plays a crucial role in internal culture, boosting employee engagement and retention by making team members feel valued and involved in the company’s growth.
