First-party data refers to the information that a company gathers directly from its customers or users through their interactions with the business. This data is collected through owned channels, such as the company’s website, mobile app, or email communications, ensuring that the company has a direct relationship with the data source. First-party data includes details such as purchase history, browsing behavior, and customer preferences, all of which are collected with the user’s consent and often through explicit opt-ins.
First-party data is highly valuable because it provides accurate insights into customer behavior and preferences, enabling businesses to tailor their marketing strategies and improve customer experiences. Additionally, first-party data is considered more reliable and privacy-compliant compared to third-party data, as it involves direct interactions with users who have willingly shared their information.