For a website, “future proof” means designing and building it in a way that ensures its continued usefulness and success, even as circumstances change over time. This involves selecting a reliable and long-lasting content management system (CMS) that can adapt to new technologies and industry standards. Future-proofing also requires ongoing updates to the website’s technical infrastructure, design elements, and content to keep it relevant and engaging for the target audience. By anticipating potential changes and proactively maintaining a website, businesses can avoid obsolescence and ensure that their digital presence remains robust and effective. This strategic approach helps in sustaining long-term Digital Growth and meeting evolving user expectations.