Generative Engine Optimization (GEO) is a search marketing strategy focused on optimizing website content for AI-driven search engines such as Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini. Unlike traditional SEO, which targets keyword rankings in search engine results pages, GEO prioritizes content alignment with how AI models generate responses, ensuring better visibility in AI-powered search experiences. This involves creating high-quality, engaging, and authoritative content that meets user intent while optimizing technical elements to make it easier for AI to find, interpret, and include the content in generated responses.
Additionally, GEO can extend to training AI models on brand-specific data, ensuring that AI-driven search tools provide more accurate and relevant information about a business or industry. Brands should analyze how their content appears in AI-generated results and refine strategies accordingly.
