Google Ads is one of the most widely used pay-per-click (PPC) advertising platforms, offering businesses the opportunity to reach their target audience through Google’s vast search engine and partner network. With Google’s dominant market share, many brands find it essential to appear in search results to attract traffic and drive conversions. If a website’s SEO isn’t sufficient to achieve high organic rankings, Google Ads provides a solution by allowing businesses to bid on relevant keywords and appear in paid positions above organic results, increasing visibility and website traffic. Beyond search ads, Google Ads also supports display advertising, which enables brands to place visually engaging ads across millions of third-party websites within the Google Display Network. This flexibility makes Google Ads an essential tool for many marketers for achieving targeted reach, brand awareness and conversions.