Google Search Console (GSC) is a free tool provided by Google that offers valuable insights into your website’s organic traffic and overall performance. It includes detailed data on key metrics such as impressions, clicks, search rankings, and the keywords driving traffic to your site.
GSC also provides comprehensive reports that can be broken down by various dimensions, such as landing pages, to help you understand which parts of your site are performing well and which may need improvement. Additionally, it offers technical information that helps identify and fix errors on your website, such as crawl issues, broken links, and mobile usability problems. By utilizing GSC, digital marketers can optimize their sites for better search engine visibility, ultimately driving more organic traffic and achieving higher search rankings.