Google Tag Manager (GTM) is a robust tag management system (TMS) that enables users to efficiently update and manage tags on their websites or mobile apps without needing to alter the code directly.
Tags are snippets of code used for various purposes, including site analytics, conversion tracking, and remarketing, which help in gathering important data about user interactions and marketing performance.
GTM simplifies the process of deploying and updating these tags, allowing marketers and developers to add or modify tags through a user-friendly interface. This not only speeds up implementation but also reduces the risk of errors that can occur when manually coding tags. By using GTM, businesses can enhance their data collection capabilities, improve website performance, and make more informed decisions based on accurate, real-time data.