A hyperlink, also referred to as a contextual or internal link, is a link embedded within the text of a webpage that uses a keyword or phrase relevant to the content. This type of link directs users to another page on the same website. From an SEO perspective, search engines consider these links significant indicators of content relevance and authority, which can influence the ranking of the linked page in search results.
The presence of multiple contextual links pointing to a particular page signals to search engines that the page is highly valued, potentially boosting its visibility and importance. Effective use of hyperlinks can improve website navigation and user engagement, while also strengthening overall SEO strategy, helping to drive more organic traffic to key pages on the website.