The Image Pack is a Google search feature that displays a visually prominent cluster of images within search engine results pages (SERPs), often appearing at the top or within organic listings. Unlike standard image thumbnails that now sometimes accompany organic search results, the Image Pack is a dedicated section that highlights multiple images related to a user’s query.
When a user clicks on an image, a side panel expands to show a larger version along with related images, offering an opportunity to engage users further. From this panel, users can click through to the source website, making the Image Pack a valuable tool for driving organic traffic and increasing brand visibility.
To improve the chances of appearing in the Image Pack, marketers can optimize images by using relevant file names, descriptive alt text, structured data markup, and high-quality visuals that match search intent. Since Google’s algorithm dynamically selects images based on relevance, freshness, and engagement, regularly updating and optimizing visual content can enhance your visibility within this feature.
