A key event in GA4 (Google Analytics 4) is a primary metric used to track critical user interactions that contribute to the goals of your website or app. Previously known as conversions, these events are essential for measuring leads and other significant user actions. Key events typically include activities such as submitting contact forms, downloading resources, signing up for newsletters, and registering for webinars.
By monitoring these events, you can gain valuable insights into user behavior and engagement, helping to optimize your marketing strategies and improve overall performance. Effective tracking of key events allows you to assess the success of your campaigns and make data-driven decisions to enhance user experience and drive business growth.