A Key Performance Indicator (KPI) is a primary metric used to gauge the success of individuals or teams in relation to specific activities and objectives. KPIs are established within marketing teams to provide clear, measurable goals that align with the overall strategy and priorities of the organization. Once these indicators are set, individuals and teams focus their efforts on achieving these targets, continuously monitoring and measuring their performance against the predefined benchmarks. This process helps ensure that everyone is working towards the same objectives, facilitating accountability and informed decision-making. By regularly evaluating KPIs, marketing teams can identify areas of improvement, celebrate successes, and make data-driven adjustments to enhance overall website and digital performance and outcomes.