The Google Local Pack is a prominent SERP feature that displays a map and a selection of three business listings in response to location-based searches. Also known as the “Google 3-Pack,” this feature provides essential business details such as name, address, phone number, ratings, and operating hours, making it easy for users to find and contact local businesses. A “More places” link allows users to explore additional businesses, while filters for rating, price, and hours help refine search results.
The Local Pack dynamically adjusts based on the user’s search intent and physical location, making it a powerful tool for increasing brand visibility and driving local traffic. To appear in the Local Pack, businesses should optimize their Google Business Profile (GBP), ensuring that key details are accurate, complete, and up to date. Encouraging customer reviews and responding to them can boost credibility and trust, which can positively impact rankings. Tracking performance through analytics tools like Google Search Console, Google Business Profile Insights, and SEMrush can help businesses measure their visibility and improve their local SEO strategy.
