A meta description is an HTML tag that provides a brief summary of a webpage’s content and is displayed under the meta title in the search engine results page (SERP). This description elaborates on the main topic of the page, offering users a concise preview of what they can expect if they click on the link.
Using targeted keywords within your meta description can help with search engine rankings, and, along with a meta title, they play a crucial role in attracting clicks by enticing users with relevant and engaging information. Effective meta descriptions are typically around 160 characters long to meet Google’s requirements, ensuring they are fully visible in search results, and compelling enough to improve click-through rates.