A meta title is an HTML tag that provides a brief and concise summary of what each web page on a website is about. This title appears as the clickable headline in search engine results, making it a crucial element for SEO. A well-crafted meta title should accurately reflect the content of the page and include target keywords to improve search engine rankings and attract relevant traffic. It serves not only as a descriptor for search engines to understand the page’s context but also as a first impression for users, influencing their decision to click on the link. Effective meta titles meet Google’s requirement of being approximately 60 characters or less to ensure they display correctly in search results and are compelling enough to encourage clicks.