On-page SEO refers to search engine optimization strategies applied directly within the content of a webpage, as opposed to technical SEO optimizations on the back end of a website. This involves using target keywords strategically within titles, headings, and body text to improve search engine visibility and relevance.
On-page SEO also includes incorporating contextual links, which are internal links to other relevant pages on your site, helping search engines understand the structure and importance of your content. Other key elements of on-page SEO include optimizing meta titles and descriptions, using alt text for images, and ensuring a good user experience with high-quality, informative content. By focusing on these aspects, on-page SEO aims to enhance both the search engine ranking and the overall user engagement of a webpage.