Online reputation monitoring is the continuous process of tracking, analyzing, and managing a company’s online presence, including mentions, review sites, social media, and industry forums. For businesses, especially in the B2B space, online reputation monitoring helps control the narrative around the brand by identifying potential issues early and maintaining a positive image. It allows companies to respond to negative feedback in real time, enhancing credibility and customer trust. This monitoring also supports talent recruitment by ensuring potential hires see a company with a strong, positive reputation, making it a more desirable place to work.