Page speed refers to the time it takes for a web page to fully load and display its content in a user’s browser after a request is made. A fast-loading page enhances the user experience, influencing how users perceive a brand and its products or services, as slow pages often lead to frustration and higher bounce rates.
Users now expect seamless performance across both desktop and mobile devices, making page speed an essential factor in website optimization. In addition to user satisfaction, page speed plays a critical role in SEO; search engine crawlers tend to rank faster pages higher in search engine results, while slow-loading pages can be penalized with lower visibility. Improving page speed not only helps with user retention but also boosts organic search traffic and overall site performance.