Position Zero, or P0, also known as featured snippets, refers to the Google search results that appear above the standard organic listings on the search engine results page (SERP). These prominent placements provide concise, direct answers to user queries, often in the form of lists, tables, or paragraphs, displayed right at the top of the search results. Unlike traditional listings that encourage users to click through to a website for more information, Position zero aims to deliver immediate, relevant information directly on the SERP. Achieving a featured snippet can significantly increase a website’s visibility and credibility, as well as drive more organic traffic. To optimize for Position Zero, content should be well-structured, clear, and directly answer common questions related to the targeted keywords.
