Post-launch refers to the crucial phase after a website goes live, marking the beginning of its growth phase. This phase involves a series of tasks aimed at ongoing support and maintenance ensuring the website’s long-term success, including continuous monitoring of its functionality, security, and user experience to identify and address any potential issues. Regular content updates are essential to keep the site relevant and engaging, while post-launch search engine optimization (SEO) efforts help boost visibility and rankings. Backups are necessary to safeguard the website’s data, and implementing security measures such as an SSL certificate are vital for protecting user information. Additionally, setting up analytics is key for tracking site performance, user behavior, and overall effectiveness, allowing for data-driven improvements.