Retargeting is a digital marketing strategy that involves setting up campaigns or ads specifically targeted at individuals who have previously interacted with your ads, emails, or website. This technique aims to re-engage users who have already shown some level of interest in your products or services but have not yet converted. Retargeting typically involves presenting these users with different messaging and a tailored call-to-action (CTA) designed to encourage them to complete a desired action, such as making a purchase or signing up for a service. It leverages the data collected from users’ past interactions to create highly relevant and personalized ad experiences. Often used interchangeably with remarketing, retargeting is an effective way to keep your brand top-of-mind and increase the likelihood of converting interested prospects into customers.
