A search query refers to the exact word or phrase that a user types into the search bar of a search engine. It represents the user’s specific request for information and can vary significantly from the keywords that marketers target. Tracking exact search queries is crucial because it provides insights into the actual language and intent of users, allowing you to refine and optimize your target keywords. By understanding the exact search queries, you can better align your content with what users are searching for, thereby improving your visibility in the search engine results pages (SERP). This practice helps in identifying new keyword opportunities and optimizing existing ones to enhance your SEO strategy and drive more relevant traffic to your website.