Sticky navigation, also known as fixed navigation, is a website menu that stays visible at the top of the page as the user scrolls down. This type of website navigation design enhances user experience by providing constant access to menu items, eliminating the need to scroll back up to navigate the site.
Sticky navigation is particularly useful for keeping call-to-action (CTA) buttons in view, making it easier for users to convert at any point during their visit. It ensures that important links and actions are always accessible, which can lead to higher engagement and conversion rates. By improving site usability and maintaining key navigational elements in sight, sticky navigation helps create a seamless and efficient browsing experience for users.