Target keywords are the specific terms or phrases that you aim to rank well for in search engines, with a focused strategy for tracking their performance over time.
How do you choose target (or priority) keywords? These keywords are chosen based on their relevance to your offerings and the interests of your target audience, typically representing high-volume search queries. To effectively leverage target keywords, it’s essential to develop dedicated pages and a comprehensive content strategy centered around them. This approach ensures that the content is optimized to meet user intent, enhancing the likelihood of ranking higher in search results and attracting more organic traffic. By consistently monitoring and refining your strategy around these keywords, you can improve your website’s visibility, drive qualified traffic, and increase conversions.