Top of Funnel (ToFu) represents the initial stage in the sales funnel, where individuals are at the early stages of research and may not yet be aware of your brand or offerings. At this stage, the primary objective is to introduce these potential customers to your organization, products, or services. Strategies for targeting top of funnel users often involve educational content, such as blog posts, articles, or videos, that provide value and establish your brand as a trusted resource in their industry or niche. Additionally, offering incentives such as free downloads, guides, or access to tools can encourage engagement and capture contact information for further nurturing. By effectively engaging with users at the top of the funnel, businesses can build brand awareness, establish credibility, and ultimately guide prospects through the buyer’s journey toward conversion.
