User Experience (UX) refers to the overall interaction and experience a user has with a product, service, or system. In the context of a website, UX design encompasses all aspects of the user’s interactions, including navigation, design, content, and functionality. Enhancing UX is crucial for boosting engagement and conversion rates, as a seamless and intuitive experience encourages users to stay longer and take desired actions.
Conversely, poor UX can lead to frustration, confusion, and a higher bounce rate, as visitors struggle to find the information they need. By prioritizing UX, businesses can create a more satisfying and effective online experience, ultimately driving better results and fostering customer loyalty.