A wireframe is a visual guide that represents the skeletal framework of a webpage, outlining its basic structure and layout. Typically created in black and white, wireframes are used to review and discuss the placement of key elements and information on a page with a team before proceeding to the detailed design and development stages. This process helps ensure that everyone agrees on the content hierarchy and user flow, allowing for adjustments and improvements to be made early on in a web design process, which is especially useful when working with a web design agency.
Wireframes focus on functionality and spatial arrangement rather than aesthetics, providing a clear blueprint for how the final dynamic page will be constructed. By using wireframes, teams can efficiently plan and iterate on the design, reducing the risk of costly changes later in the development process.