Who We Are
From keyword research to landing page optimization, there are multiple puzzle pieces that affect the success of your PPC campaigns. We often hear from marketing leaders and their teams who are running pay-per-click marketing campaigns, such as Google Search Ads, but the results are underwhelming and they aren’t sure how to improve them.
This is when we would recommend reaching out to an experienced PPC agency to help you get on track. We help teams put together budgets, goals and meaningful KPIs based on data. This allows your team to plan internally to incorporate PPC into your marketing mix.
As a collaborative, process-driven team, we follow specific steps that we’ve seen result in the best outcomes.
Learn & Discover
This is the first phase when we learn about your brand, industry, competitive space and audience. We also conduct audits of your current and past campaigns and begin research and analysis.
Strategize
Our team of strategists and PPC managers build out a custom delivery plan for your team based on our findings. We pinpoint KPIs and walk you through how we plan to achieve reach them.
Create
Once everything is agreed upon, we build out your campaigns directly in Google Ads (and MSN or LinkedIn depending on your plan). From bidding strategy to keyword match type to ad copy – even conversion tagging and setup – we create everything you’ll need for high performance.
Grow
This is where the plan comes to life. We take on the management of all aspects of your PPC accounts and keep your team in the loop through monthly calls, reporting, and recommendations. Meanwhile, we are consistently optimizing and making updates to improve your performance.
Ready to learn more? Contact us to set up an introductory call.
An Award Winning Nashville Agency
Clients We Work With
We Can Help Your Brand at Any Location
Our Web Design Process
Learn
Brand Discovery + Digital Strategy
We’ll educate ourselves on every little detail about your industry, organization, and business goals.
Strategize
Personas + Sitemaps + Wireframes
With the end goals in mind, we create a strategic blueprint that defines the strategic approach.
Create
WordPress Design & Development
We collaborate closely with your team to design and develop an award-winning website.
Grow
Consulting + Tech Support + Optimization
Your Digital Growth® journey is just beginning. Let’s build marketing strategies that work!
Frequently Asked Questions
How do you choose keywords for PPC marketing?
Keywords are the foundation of a search marketing strategy. If you are just starting out, there are a few ways to find the right target keywords. First, look at your website and your organic traffic data and see what keywords and phrases are brining in high-quality traffic and leads. You’ll probably also note some keywords that you are trying to target through your website that are not ranking well in SEO. In addition, using a tool like Keyword Planner in Google Ads or SEMrush can help you find new variations of keywords to start with.
Is Google Ads the best PPC platform?
Google Ads is the most popular PPC platform for the B2B clients we serve and we don’t expect that to change overnight. The majority of B2B audiences use Google as their primary search engine and so it remains the best place to be found. That said, we have found success for clients by adding in other PPC accounts such as LinkedIn and MSN Advertising. Once we assess your needs, our team can make recommendations on specific platforms and budgets.
How do I choose the right Nashville PPC agency?
We believe choosing a PPC agency should come down to finding a partner you and your marketing team feel good about. A culture fit is vital, as is the amount of transparency your agency offers. We often start conversations by talking about our process – asking about any agency’s process will allow you to understand how the teams will work together to create results.
How much do you charge for monthly PPC management?
We charge an agency fee of $3000 per month. This includes a dedicated team of experts, an account manager and PPC strategist(s). It also includes all optimizations and changes within your PPC account, monthly reporting and recommendations and monthly meetings with your team to review data and findings.
Ready to Get Started?
We've built our process and developed expertise around the singular focus of helping brands grow. Reach out to find out more, and help us learn about you and your goals.
