Process & Approach
A Proven Process to Create Awesomeness.
We educate ourselves on your organization, industry and goals by asking questions, listening and conducting research.
With your goals in mind, we unpack the findings from our collaborative learn & discover phase to create a strategic blueprint.
The work we’ve done up to this point allows us to design and develop intentional, custom, award-winning websites.
After celebrating your website launch, we get to work on the continual growth of your brand and digital presence.
Learn
As we’re diving into your project, we hold a discovery meeting with your team to gain a deep understanding of your industry, competition, and end-user needs. After reviewing all current analytics and data, we will collaborate with internal key stakeholders to fully understand more about your business, online strategy, brand standards, desired interactions, critical functionalities, typical user behaviors, and general sensibilities on a desired look and feel.
Key steps during this phase:
- Onboarding
- Project Kickoff
- Plan + Schedule
- Research + Analysis
Strategize
Once we’ve deepened our understanding of your business needs and have determined how the website can best meet your objectives, we will visualize the structure in the form of a detailed sitemap and a series of wireframes. This will allow us to clearly articulate to you the structure of core page templates, and better collaborate on overall page hierarchy, flow, and interactions. This is also where we will establish the overall design aesthetic and tone for your site in the form of a styleboard.
Key steps during this phase:
- Ideate & Analyze
- Search Engine Optimization
- Content Guide
- Information Architecture & UX
- Visual Style Direction
- Strategy Presentation
Create
Once a sitemap and styleboard are approved, ideas begin to take shape as we move on to design and development. Incorporating whatever existing assets such as copy, images, documents, and data, that you may have, into the newly created design aesthetic and templates, we efficiently move forward. Combining our design and development efforts into a single phase and designing layouts directly in the browser speeds up the process, leads to more realistic reviews, and results in more powerful design solutions.
Key steps during this phase:
- Key Page Design
- WordPress Development
- Technical Integrations
- Content Styling
- Reviews & Revisions
- Quality Assurance
Grow
Once we’ve completed thorough quality assurance and applied final polish to your website, it’s time to show off all of our hard work. Preparation and planning is crucial here more than ever – that’s why we apply a detailed checklist to ensure we do not miss a thing.
This is also when your real Digital Growth® journey begins. The strategy & execution now evolves through measurement, assessment, innovation, optimization and marketing. When we build your website we set you up with the tools to innovate and grow.
Key steps during this phase:
- Training
- Site Launch
- On-going Support
- On-going Advisory Services (Digital Growth)
