Use the same content multiple times, but only 29% say they have a strategy for doing so.
When it comes to having a content strategy it can be difficult to know where to start. Our process of learning and discovery leads to better guidance, content creation, and results.
Our pros will walk you each step of the way – guided by our north star – improving your digital presence.
Including the right keywords and phrases on your website is vital to success in SEO, PPC and effective UX.
Do you know which keywords have the highest search volume? How competitive they are? What is working for your competitors? Don’t craft a content strategy plan without this insight.
Where do your company’s listings rank in SERP (search engine results page)? How much organic traffic are your receiving each month?
We dive into your current rankings and then build a new way forward utilizing on-page, off-page and technical SEO improvements.
Once you have the right content in the proper channels to bring visitors to your site, you’ll need to provide unique, valuable content and improve user experience to engage.
Our content strategy doesn’t stop at the written word. We focus on the entire customer journey – one click at a time.
You’ll need to attract the right target audience to your website, keep them engaged, and provide a convincing CTA before any conversion occurs. For some industries that’s a quick e-commerce transaction. For others, it’s a months-long sales process.
Whatever your conversion rate goals, starting with the right content is the key to getting there.
We work as partners with some of the smartest marketing teams out there! We are here to help, but we also pride ourselves on enabling our clients to learn, develop new skills and continually grow.
Our SEO worksheets and content development training is simply a part of our process – passing along our expertise to you.
Keyword research
Customer journey
Audience insights
Brand tone of voice
Content audit
Competitive research
High-level buckets of content
Marrying content & design
Wireframe creation
Page-by-page focus
Including priority keywords
SEO optimization
Unique, engaging content
Consistent brand voice
Compelling CTAs
SEO worksheets
Training sessions
Content best strategy
Digital Growth®
When we talk about digital content strategy we are referring to the overall ideas that funnel into the content development for your website, applications, social media posts and other digital assets.
The best content strategy can only be created through a deep understanding of both both internal and external factors in order to create messaging that engages website visitors and increases goal conversion in addition to being optimized for SEO.
Focusing on a primary keyword phrase (or two) is an ideal way to start. These keywords should match the intent of the page and what you think visitors would be looking for.
Once you’ve identified your primary keyword(s) for a given page, include it in your page title (with an H1 tag), your meta title and description, sprinkled sparingly throughout the page copy, and in your alt image tags.
Content strategy is important for two primary reasons:
At Solid Digital, we start with learning and discovery to get a better understanding of your audience, key messaging, industry, competition, target keywords, goals and objectives, and more.
From there, we plan, create (or update) unique, high-quality content , measure the results and optimize.
