What will I learn from a website assessment?
The goal of any assessment is to determine the current state of things, good or bad. Assessments are used to create a baseline of technology, design, messaging, security and performance. Assessments provide clarity about how a business might view their digital presence, how they prioritize work, and what their internal/external expertise is around digital marketing. We then use this information to provide important recommendations that you can use.
Can I get a deeper audit into a specific area of my website?
Absolutely, different businesses have different needs. We don’t perform each of our available assessments for all companies, that would be overkill. We start with a general set and as a business need grows we might advise digging deeper into different areas. It’s important to also understand that the law of diminishing returns is also very relevant. Some activities will not deliver the same amount of ROI the deeper you go. In other cases there is a business need.