James Drury Partners is a professional practice that encompasses a wide array of board advisory services, ranging from the most traditional – director recruitment, board evaluation, governance best practices, and assembling new IPO boards, to the most innovative – governance capacity analysis, diagnostic assessment of potential new directors, and proprietary board selection for America’s top executives.
Living up to the Image
James Drury Partners is an established firm with a track record spanning about 30 years. When clients work with them, they quickly notice that they are getting a premium service. The problem was, that their website and other marketing collateral didn’t resemble or live up to their expectations. It was important to the CEO that potential clients get a sense right away of what it might be like to work with them. He wanted to communicate the premium services, brand, and culture that they should expect.
Approach
Knowing that the goals were to symbolize the internal culture and brand, we needed to fully understand what made them different, how they stood out in the market, and WHY a client would choose them over other competitors.
Brand Research
One of the first exercises Solid Digital performed was conducting interviews with the James Drury team. We learned as much as we could about the experience that was delivered and how they were currently marketing themselves. We then provided feedback on what they were doing well and what we thought could be improved. To their credit, they had a very strong idea of what they wanted and it was easy to work together.
Strategy
Art Direction
Solution
In addition to brand research and digital strategy sessions, Solid Digital also provided additional services aiding in the planning, direction, coordination, and production of a photoshoot, video shoot, and website redesign.
Photo & Video Shoot
Our Creative Director went onsite and worked through a variety of shots required. He did a walkthrough to build a comprehensive shot list and make sure that all of the imagery that we were looking for was captured. We also were involved with creating the script and facilitating the interview and video direction. With the help of the fantastic photographer Jeff Sciortino, we were able to stage the office and complete the photo and video shoot in one day.
Website Redesign
